Customer Relationship Management (also known as CRM) is a widely implemented strategy for managing a company’s interactions with customers, clients and sales prospects. It involves using technology to organize, automate, and synchronize business processes—principally sales activities, but also those for marketing, customer service, and technical support. However, CRM is not just a software package or …
Preparing a marketing presentation can be challenging, especially when we need to combine complex information involving multiple sources of data. This could include target sales figures and statistics. At the same time, we want our presentation to be visually-attractive in order to engage the audience and avoid Death by PowerPoint. This work can be streamlined …
Entrepreneurs perfectly know that deep understanding of a target market is crucial since lack of thorough analysis or study of it will affect the outcome of the business. Worst is, it could lead to business failure. Good thing, there are different theories, business models and other business tools that you can study and apply. You …
During a market research process lot of information is gatehered and organize this information might be a hard task. However, if you are preparing a presentation on market research you may be interested to use some nice awesome PowerPoint diagrams and figures to impress your audience and get the most from this research. Below you …
Every business requires a thriving strategy in order to achieve success. An effective plan will help in planning and organizing all the available resources in a correct manner. Henry Mintzberg presented five essential points that are really helpful in designing a robust, achievable as well as practical business strategy in 1987. Brief introduction to Mintzberg’s …
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