Different models’ present assessment tools for assessing personality traits of individuals to help them better understand their personality, help them in career counselling, and for psychological research. One such test is the Big Five Personality Test. What is the Big Five Personality Test? Also called the OCEAN model or the five-factor model, the Big Five …
The business world is full of bad presentations. We’ve all been in a boring meeting where somebody’s presenting a block of text on the screen, and it’s so difficult to devote your full attention to the presentation without dozing off. What’s worse is when you’re the one presenting, and you can see your team struggling …
Sometimes, the price of a product isn’t as low as perceived by the consumer. However, certain connotations such as using psychological pricing (e.g., $0.99) can shift consumer preference in an irrational way towards a product. Understanding this behavior requires understanding how people think and behave, regardless of what might appear rational. This is best understood …
Advertisements are meant to make us believe that a brand is good for us and the company producing the brand actually cares about the consumer. This idea is even reinforced during PowerPoint presentations by company CEOs, events, festivals and corporate social responsibility initiatives. In many cases, this isn’t true, as many large corporations have been …
We all come across people who claim to be an expert at something that they are not. It can be hard to deal with people who have an illusion of being smarter than they are. There is actually a logical explanation for this behavior called the Dunning–Kruger effect. But before you look at others suffering …
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