A customer that buys a product does not do so by chance. There are a series of factors that influence his/her decision. From picking a product among competing brands to making a purchase, every step can be mapped to better understand what factors might have led to the purchase and the way by which this …
Leveraging social media platforms has become so common that not only businesses but non-profits and even freelancers use it. Be it social media marketing or simply using popular platforms for user engagement, what plays a major role in reaching out to target audience is to understand your metrics and to make a strategy to improve …
BCG Matrix is widely adopted as a business matrix used for marketing and business development purposes. Here we will show you how to create a Boston Consulting Group BCG Matrix in PowerPoint using SmartArt and shapes. Also you will learn how to get free cliparts and images for your PowerPoint presentation templates. The BCG Matrix has four …
An extended term of Digital Marketing covers all of your online marketing endeavors. To support businesses, digital channels such as social media, email, search engines, and respective websites play their roles to connect with their prevailing and proposed consumers. It is an umbrella term for marketing products or services using digital technologies. It also includes Internet, mobile phones, …
Many conventional modes of marketing are fast becoming obsolete. From newspapers, direct mail, postcards, brochures, and flyers to door-to-door sales, demos, and events, all have now hit a snag. While conventional marketing methods were already suffering in the wake of digital marketing, COVID-19 has further changed the marketing landscape by making it impossible for businesses …
When customers buy a product, they are looking to satisfy a need, cater for a want, expect the product to function in a certain way and provide features to work as expected. Businesses that fail to cater to customer needs are unable to attain customer satisfaction. This can only spell ruin for the business. Kotler’s …
Sometimes, the price of a product isn’t as low as perceived by the consumer. However, certain connotations such as using psychological pricing (e.g., $0.99) can shift consumer preference in an irrational way towards a product. Understanding this behavior requires understanding how people think and behave, regardless of what might appear rational. This is best understood …
Marketing is no longer limited to running after potential clients, as many customers now find and contact companies based on their online presence. Marketing professionals are now expected to have more than a handful of skills, including the ability to create engaging marketing content. While not every marketing professional is good at making engaging marketing …
A company’s relationship with its customers plays a vital role in determining if the products or services being sold by the company can remain profitable, especially when there is ample competition in the market. Customer dissatisfaction can lead to a decline in sales, a switch by clients to rival brands and a question mark on …
Suppose you are preparing a Marketing Plan or Business Strategy for your organization and need the popular Porter’s Value Chain Diagram in your PowerPoint slides. In that case, we will show you how to design a simple but nice enough Value Chain Diagram using Shapes. Shapes are a powerful feature in PowerPoint that enables us …
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