When trying to read and understand market analyses, it sometimes feels like reading a different language. There are several acronyms and jargon involved that it can take a while before you fully get your head around a simple concept. In conducting market research, you may have encountered the acronyms TAM, SAM, and SOM, but what …
Even if you are a startup or a relatively mature business owner, it is a desire of every company to expand its business into various markets and explore new opportunities. This is one of the necessary elements for a business’s growth and expansion. But how can a business explore various types of markets that are …
A customer that buys a product does not do so by chance. There are a series of factors that influence his/her decision. From picking a product among competing brands to making a purchase, every step can be mapped to better understand what factors might have led to the purchase and the way by which this …
During a market research process lot of information is gatehered and organize this information might be a hard task. However, if you are preparing a presentation on market research you may be interested to use some nice awesome PowerPoint diagrams and figures to impress your audience and get the most from this research. Below you …
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