Back in the day a consumer would go to a retail store, choose between different product options and buy the one that seemed ‘worth the money’. All of that included not only technical specifications but also a lot of personal preferences that allowed a consumer to pick one product over the other. All that changed …
When customers buy a product, they are looking to satisfy a need, cater for a want, expect the product to function in a certain way and provide features to work as expected. Businesses that fail to cater to customer needs are unable to attain customer satisfaction. This can only spell ruin for the business. Kotler’s …
Amazon is the world’s largest online retailer with a list of products that is as infinite as people who love chocolate. This also means that it takes a while before you can filter out all the less useful stuff to find just the right product. But just because it’s the right product does not mean …
Free Marketing Plan Template for PowerPoint Presentations is a free PowerPoint template for marketing plans that you can use as an outline template to make a complete presentation on Marketing Plan for a business, product or brand development. You can use this free marketing plan PowerPoint template to prepare simple but effective marketing plans in …
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