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Cognitive Bias

Understanding the Halo Effect for Countering Cognitive Bias

Posted on February 1, 2020 (January 31, 2020)

Advertisements are meant to make us believe that a brand is good for us and the company producing the brand actually cares about the consumer. This idea is even reinforced during PowerPoint presentations by company CEOs, events, festivals and corporate social responsibility initiatives. In many cases, this isn’t true, as many large corporations have been …

The Dunning–Kruger Effect and How to Avoid it for Better Decision Making

Posted on January 31, 2020 (January 31, 2020)

We all come across people who claim to be an expert at something that they are not. It can be hard to deal with people who have an illusion of being smarter than they are. There is actually a logical explanation for this behavior called the Dunning–Kruger effect. But before you look at others suffering …