Business

Hockey Stick Growth and What it Means for a Business?

Some businesses experience exponential growth. This is common for startups that have weathered the storm and are ready to make a rapid profit after achieving a sizeable market share or popularity among its customers. The growth pattern for such a business appears like a hockey stick. This line chart has a lot to tell about …

Best Behavioral Economics Marketing Strategies and Presentation Ideas

Loss Aversion

Sometimes, the price of a product isn’t as low as perceived by the consumer. However, certain connotations such as using psychological pricing (e.g., $0.99) can shift consumer preference in an irrational way towards a product. Understanding this behavior requires understanding how people think and behave, regardless of what might appear rational. This is best understood …