Business

Best Behavioral Economics Marketing Strategies and Presentation Ideas

Loss Aversion

Sometimes, the price of a product isn’t as low as perceived by the consumer. However, certain connotations such as using psychological pricing (e.g., $0.99) can shift consumer preference in an irrational way towards a product. Understanding this behavior requires understanding how people think and behave, regardless of what might appear rational. This is best understood …

How to Change Skype Backgrounds

hello backgrounds

As people switch to remote work and online meetings amid Covid-19, there have been a few winners in the battle for remote meeting dominance including platforms like Zoom, Microsoft Teams and Skype. Not everyone is likely to have a glamorous background when working from home. In fact, you might not have the time to fix …