The business world is full of bad presentations. We’ve all been in a boring meeting where somebody’s presenting a block of text on the screen, and it’s so difficult to devote your full attention to the presentation without dozing off. What’s worse is when you’re the one presenting, and you can see your team struggling …
Have you ever had a project that you finished way later than the time you planned to finish? Or no matter how many times you’ve done a task following a certain schedule in the past, you always plan optimistically that you’ll finish ahead of schedule this time around, but you never do? We’ve all been …
Sometimes, the price of a product isn’t as low as perceived by the consumer. However, certain connotations such as using psychological pricing (e.g., $0.99) can shift consumer preference in an irrational way towards a product. Understanding this behavior requires understanding how people think and behave, regardless of what might appear rational. This is best understood …
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