Free Web Analytics Tools
If you are a web analyst or website owner then you might already realized the importance of knowing and understanding who is coming to your business. Web Analytics 2.0 have an important role nowadays in any modern corporate, e-commerce website or even a personal blog. Here we will see free web analytics tools that you can use to track and monitor visits.
Each web analytic tool have features in common but also different tases. Let’s see what are the best free analytics tools available in the Internet.
Google Analytics
Google Analytics is one of the most popular free analytics tool available. This product belongs to Google and was a good move a few years ago when they bought it and offer the service for free to anyone who want to track visits to their websites.
You can create custom reporting, access real time analytics, use the API from different programming languages and get a lot of interesting reports. Learn more in www.google.com/analytics
Piwik
Piwik is the free alternative that you can install in your own hosting if you don’t want to rely on Google Analytics TOS. Piwik is an open source free website analytics solution that you can use for free as a web analytics tool for your websites. Offers compelling features that you can use for example custom segmentation, custom variables and lot of tracking capabilities with JavaScript tags even with Asynchronous support. Learn more in http://piwik.org/
Open Web Analytics
Open Web Analytics (also known as OWA) is an open source web analytics platform that you can install and use to track and analyze how people use your websites and applications. OWA is licensed under GPL and provides website owners and developers with easy ways to add web analytics to their sites using simple Javascript, PHP, or REST based APIs. Open Web Analytics also comes with built-in support for tracking websites made with popular content management frameworks such as WordPress and MediaWiki.
Yahoo! Web Analytics
Yahoo! Web Analytics is another free full featured enterprise analytics solution with powerful and flexible dashboards that you can use to track and analyze your websites. This is another free alternative to Google Analytics offering advanced features like segmentation tools, API, and campaign management features.