How to Introduce a Company in a Presentation

We all know and understand how important an introduction is! Whether it is in an article, a book or even when meeting new people, if you fail to make an impressive introduction then no one is going to bother about what comes next. This is the chief governing principle!

On the same lines, a business presentation should also follow the same guidelines. If your introduction is not impressive, there is a big possibility that you will be hearing crickets and possibly snoring sounds. To put things into perspective, when you are searching the internet looking for something to read, what catches your attention at first glance? The title obviously and then there is the introduction and you are not going to read ahead if it is anything short of impressive.

The same principles must also be followed when creating a business presentation.

So let’s learn some effective ways to introduce a business presentation

• Introduce Yourself: Before straight away starting off with your presentation, it is best to introduce yourself and tell something about yourself to the audience. It should be kept brief, something on the lines of your name, company and the position that you hold in the company. And don’t forget to welcome your audience.
• Purpose of Your Presentation: After introducing yourself, you should discuss the purpose of your business presentation with your audience. This should include the why of the presentation, that why are you giving this presentation. Say, if your company is launching a new product, then you should first give specific information regarding the product.
• Explanation: After the first two points, for an effective introduction, explain to your audience what the presentation is about. As mentioned above, if your company is launching a new product, you can list out certain information about the product like features and such.

Aside from these recommendations, it is also desirable to talk about the company as part of the introduction, define the company’s services, describe the leadership and employees, give examples of past projects, provide reviews and testimonials. All this by keeping it short and concise, and also using a professional design.

An effective business presentation should also be very creative to catch the attention of the people. You can either create your own slides from scratch or can even use PowerPoint templates. There are many websites which offer free downloadable business templates like business intelligence presentation templates, or marketing templates.

So before jumping to the body of your presentation, spend a bit more time to create a catchy introduction, something to capture the attention of your audience!