Marketers require a wide array of tools in their arsenal to gauge customer needs in order to understand how to best market a product for a target market. Over the years, there has been a great variety of tools made available by different marketing-centric companies to help marketers make the most out of their marketing …
Management by objectives (MBO) or management by results (MBR) has long been used to identify objectives and to achieve them in a set sequence. A variant derived from this concept is Objectives and key results (OKR), which focuses on goal setting and tracking outcomes. OKR can be a useful framework to use by managers to …
When trying to read and understand market analyses, it sometimes feels like reading a different language. There are several acronyms and jargon involved that it can take a while before you fully get your head around a simple concept. In conducting market research, you may have encountered the acronyms TAM, SAM, and SOM, but what …
Modern businesses strive to create a workforce that is client-centric, with employees that are motivated enough to get the job done successfully. Achieving such a feat isn’t as easy as it sounds. The Crawl, Walk, Run, Fly approach is a methodology that individuals in leadership roles use to try to achieve business success through a …
Whenever a project starts, it passes from various stages and processes until it gets completed. There are many stakeholders of a project in the arena of the business world. The project manager tries to incorporate all of the relevant and beneficial suggestions, steps, and methodologies to get the desired results. But how can the project …
In this era of the digital revolution, if a company is not considering diversifying its marketing and branding strategies, it may lose a big sum of business opportunities. Marketing is one of the real stimulating forces behind every business’s success. Whether you are into conventional or digital marketing for your business, you need to properly …
Businesses use various tactics and techniques to increase their sales and revenue on a long-term and consistent basis. They apply engaging marketing strategies, advertisements campaigns, and branding efforts to keep the target audience engaged and informed about the upcoming features of the newly introduced products or services. Many tangible and intangible phenomena are taken into …
In the business world, our prime focus is to generate maximum results using minimal resources. Hence attainment of efficiency is one of the main desires of every business regarding its inputs and outputs. But a question arises here. How many businesses and companies achieve their proposed or desired production or growth targets? How many companies …
Even if you are a startup or a relatively mature business owner, it is a desire of every company to expand its business into various markets and explore new opportunities. This is one of the necessary elements for a business’s growth and expansion. But how can a business explore various types of markets that are …
Digital transformation has its perks that might encourage you to jump on the bandwagon. Despite its advantages, digital transformation is not for everyone. It has its fair share of challenges that you might encounter. Additionally, it demands a specific skill set and streamlined business processes. Leadership also plays an important role in the success or …
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